Released on: April 9, 2008, 8:11 am

Press Release Author: AdvantaPure/NewAge Industries

Industry: Pharmaceuticals

Press Release Summary: AdvantaFlex(TM) is a new tubing developed by AdvantaPure for
biopharmaceutical and critical fluid processing. It's flexible, may be heat sealed
for sampling uses or welded, and is designed to perform better than other materials
in peristaltic pumps.

Press Release Body: AdvantaPure is proud to launch AdvantaFlex(TM), a new tubing
designed specifically for high purity fluid transfer. AdvantaFlex is manufactured
from a biopharmaceutical-grade TPE (thermoplastic elastomer) for the pharmaceutical,
biotech, medical, and critical processing industries.

AdvantaFlex addresses the need for a flexible, weldable, and heat sealable tubing
for fluid processing. Its unique properties help it perform better than other tubing
in high purity fluid lines and peristaltic pumps. AdvantaFlex is specially
formulated for low permeability and to withstand repeated compression and release
for consistent, dependable performance. It's designed to far outlast other similarly
promoted tubing.

The combination of a tubing that is smooth, flexible, and resilient yet may be
reliably welded and heat sealed is AdvantaFlex's greatest advantage over other
tubing materials. The tubing may be welded directly to biobags and other components
for secure connections without the entrapment issues of fittings and clamps.
AdvantaFlex is heat sealable for uses where sampling is required.

AdvantaFlex complies with USP, ISO, EP, and FDA standards and is free of
animal-derived ingredients. Applications include sterile filling, vaccine
production, pharmaceutical sampling and delivery systems, peristaltic pump transfer
systems, bioreactor processes, cell media and harvesting, pharmaceutical production
and processing, high purity water transfer, and filtration.

AdvantaFlex is translucent for visual contact with the flow and may be sterilized by
autoclave or gamma radiation. Sizes range from 1/8" through 3/4" I.D. The tubing is
documented lot traceable, offers documented quality control, and is available with
validation and extractables test portfolios.

For more information on new AdvantaFlex tubing, contact the team at AdvantaPure, 145
James Way, Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax
888-258-4293 or 215-526-2167; e-mail: sales@advantapure.com; web page:
www.advantapure.com/advantaflex.htm

About AdvantaPure and NewAge(R) Industries
AdvantaPure, a division of NewAge Industries, specializes in ultra-clean products
for the pharmaceutical, biomedical, food, beverage, chemical, and cosmetic
industries. All products are manufactured, stored, and shipped using the cleanest
methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries manufactures and fabricates thermoplastic
and thermoset tubing and hose. The company offers one of the broadest product lines
of tubing, hose, and fittings in the U.S., and its custom extrusion and fabrication
services are unrivaled. NewAge Industries maintains a large inventory and prides
itself on same-day shipment of 98% of orders for its core product lines. In 2006,
NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its
employees and customers.

# # #

AdvantaFlex(TM), AdvantaPure(R) and NewAge(R) are trademarks of NewAge(R)
Industries, Inc.

Web Site: http://www.advantapure.com/advantaflex.htm

Contact Details: AdvantaPure
145 James Way, Southampton, PA 18966
215-526-2151, fax 215-526-2167
info@advantapure.com